A Path to a Multiplatform Solution. In September 2012, ESPN, Arbitron, and comScore announced an ambitious initiative to measure display, video and audio content across five platforms on a continuous basis. The goal was to build the first iteration of this national cross-platform measurement
system by summer of 2013 - and they are currently on track to meet that goal. Hear an update on ESPN's vision for a cross-platform solution, the status of the project and some early findings!
Artie Bulgrin -- SVP, Research + Analytics, ESPN, Inc.
Carol Edwards - SVP, Sales & Marketing, Cross-Platform Services, Arbitron Inc.
Glenn Enoch - VP, Integrated Media Research, ESPN, Inc.
Joan FitzGerald -- VP, Television and Cross-Media Solutions, comScore, Inc.
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